Dove Campaign for Real Beauty
A couple days ago I mentioned Dove campaign for real beauty as the example of the campaigns that are targeted to the mature women.
Dove with their campaign intented not only to reach the mature segment of market but wanted to redefine the beauty category.
Their campaign for real beauty continues. In Canada Ogilvy & Mather, Toronto created a 75 second viral movie. Great work. It generated over 3 million views on YouTube and huge traffic to the campaign site.
