Billboards with Face Recognition

"Engineers at Microsoft Corp. have developed a prototype advertising system that uses a small video camera and facial-recognition software to try to determine a viewer's gender and select an appropriate ad to display. The system is intended for use with large video screens in public places, such as shopping malls."

Microsoft is hoping to lure more advertisers with new tools designed to help them fine-tune their campaigns and target their ads more effectively.

Read more at Seattlepi

Tags: Microsoft, advertising, technology