Finally, iPhone has arrived! After many rumors, Apple has announced its new so long awaited product today - iPhone mobile phone.
The iPhone is a gorgeous little device. It is very sexy and it includes a 3.5 inch touchscreen with a virtual keyboard, a 2 megapixel camera, runs EDGE + WIFI (connects automatically), runs OSX and has plenty of killer features, like for example motion sensor that rotates photos when you turn the phone, and voice mails displayed visually that you can click on and listen to.
iPhone ships Europe in fourth quarter of 2007, it will be available in 4 GB ($499) and 8 GB ($599).
I like the way it looks and what it can. I was wondering for a while why actually iPhone doesn't support 3G, but it may be Apple has skipped the middle phase between traditional 2G access to Internet via mobile phones and WIFI. And has chosen to use so called 2.5G EDGE and WIFI. Clever? Looking at the problems 3G telephony is coping with across the Europe, it is a clever solution.
I can imagine iPhone will appear on my and my X-mass wishes list this year.
It seems like Steve Jobs has caught a good wave once more and iPhone will prove to be very successful -Consumer Electronics Show in Las Vegas focused on mobile phones as the biggest development area in the coming year.
Approximately 3 billion people will have a mobile phone by the end of 2007, what will make mobile phones the most widespread electronic device. Mobile phones can integrate many features and services: traditional telephony, music, film, TV, Internet and allows us to reduce the number of devices. Mobile phone can be your communication device, both voice and data, your digital camera, your MP3 player, and finally your cyber window to the world. High mobile penetration and advanced mobile technology allow also to open the new communication window for marketers, that can be very successful when used wisely.
eMarketer predicts that the global market for mobile marketing and advertising will grow from about $1.5 billion in 2006 to $13.9 billion in 2011. Mobile phones are the new lifestyle technology and the part of our social life. We need to understand their role in peoples life before we begin to use them as advertising channels. As well as to understand the need for developing the content, that is relevant and satisfy people's needs and expectations. We can easily cross the thin line and become intruders on the private territory. Mobile marketing must be about involvement and respect to people's privacy.
"A survey of 50 leading brands in Europe by Vanson Bourne found that the top three categories for tactical responses that brands look to drive through mobile marketing included requests for more information, making a purchase or booking, and discovering new attributes about a brand."
Read more on iPhone website