eMarketer forecasts that the total number of mobile TV and video subscribers globally will rise from 40 million in 2006 to over 750 million in 2011...
..and worldwide paying subscribership will go up to nearly 200 million, and revenue will reach nearly $13 billion.
There is optimistic forecast I'd say and there are some money to earn.
But what interested me most in the eMarketer article was a 2006 Nokia survey that showed pretty significant differences in phone usage preferences amongst 18.35 years old. Not only the enormous gap between 46% Saudi Arabians and 3% Japanese in interest to watch Mobile TV. What caught my attention is generally very low percentage of Japanese who would like to use mobile phone to anything else but sending and receiving emails (76%).
I must admit I had a picture in my head of Japanese youth using mobile phone to everything, music, photography, TV, Internet...but to my surprise those features seams to be the way more interesting for Chinese people or Europeans.
The table below shows how important is finding the right business model for mobile services and platforms within every country / culture. Despite globalization and uniting power of Internet, the differences grow as fast as similarities.