Technology is a glittering lure that means nothing without contributing significantly to our life, either making it easier or more exciting. The more technological development progress, the more exciting opportunities appear. As mentioned before it is all about the idea and the right context to use it and make it useful. This is one impressive example, called object-based media from Touch - a research group exploring the way mobile phones communicate with the physical world. One of their latest experiments involves attaching an RFID reader to an iPhone. When the phone is close enough to an RFID tag attached to certain objects, different actions or windows are triggered on the phone.