QR codes are the new IT thing to have. Wherever you look there are posters, products, ads with QR code on. Looks nice and so tempting. You wonder what hides behind, you scan....and there is the disappointmend. Because what you discover are bad mobile sites, where apprently on one bother to think about what experience to offer once you bothered to scan. QR codes are cheap way to pretend the business is going digital, mobile, whatever.
But there are more and more exciting campaigns seeing the light showing how the simple technolgy can extend brand experience, enhance the campaign and make people have fun.
There are particularly two I like a lot:
Guiness and their QR cup. QR cup gets visible and readable only when filled with the right beer - Guiness. Once you scan, you can tweet, you get coupons and special promotions and Guiness content. Sounds like fun. After a few hours in the pub, any kind of enterteinment is needed ;)
This QR code campaign comes from South Korea and it is genius. QR codes get activiated by sun, from 12 to 1 p.m. and its goal is to drive sales in a E-mart store while there is normally a significant drop in sales. Scanning QR code within this period of time gives people access to Sunny Promotions and make them shop, smile and delivers results! This case shows that relevant, easy accessible solution that creates value for people always works!