What I like most about the technology is the new communication opportunities it brings. Clever thinking and creating synergies between stuff we know and the new possibilities, makes the same old story sound a bit more new and refreshing. The to good examples of this are Black Eyed Peas and German TV show Galileo.
Black Eyed Peas has developed an iphone app BEP360 to promote (sell) their new album and video.
BEP360 is an interactive music video that provides augment reality experience (you just need BEP album cover to activate it). There is also option that gives user tools to create photo session with the band and share it with other fans. Pretty cool way to activate music on other level than just traditional video. Hope to see more such an initiatives.
Another examples proves that TV can be social if you make an effort to provide viewers with the relevant tools.
German TV show Galileo used augmented reality browser app Junaio to run an interactive quiz for their viewers. Viewers had to hold their phone cameras up to the TV screen and point them at the answer they wanted to select. Image recognition worked out which answer was being selected and a tap of the screen submitted it.Viewers received instant feedback whether their answer was right or wrong. The quiz activity was promoted before and the whole activity seemed to be a success with an increase in TV show share among 14-49 year old viewers.
Something that wil stick or rather one time phenomena. Time will tell. But there is no doubt that TV can be a social and engaging experience.
You can see a video of the TV experiment (after an ad) here.