April 21, 2008

Ad Skipping Have Influence on Sales

I've found very interesting artickle on a research on DVR owners. We already know that DVR owners watch fewer TV ads and the latest research by Information Resources Inc. showed that buying of new packaged products in households owning DVR was 5% lower han in non - DVR households. About 20% of all brands in the study lost statistically significant volume in DVR households.

Reality can't be ignored. Reality strikes back. It can't be your ad isn't seen anymore.

Read more here in Marketing mag.

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Apr 21, 2008 8:28:40 PM | Advertising, Marketing, Media, Research

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