Doubts Raised over Brain Scan Findings

Image by alles-schlumpf via FlickrUnderstanding the brain has become the holy grail of the marketing - the promised land of getting really close to separate consumers from their money in a scientific way. As exciting neuroscience is, as doubtful its findings can be.

"(...)in most of the studies, which linked brain regions to feelings including social rejection, neuroticism and jealousy, researchers interpreted their data using a method that inflates the strength of the link between a brain region and the emotion or behaviour." writes New Scientist.

Neuromarketing shamans jumps quickly to conlusions that may not be even true. However marketers are ready to spend their money on neuroresearch in hope to get quick fix. But you know what quick fix isn't any strategy. It is like pouring the water into the glass filled with holes, instead of fixing the holes.

Hat Tip via Mark