January 23, 2009

The Science of Shopping Revealed

"Despite all the new technology (neuromarketing), simply talking to consumers remains one of the most effective ways to improve the “customer experience”."

Wow! What an enlightenment. It is cheaper to be nice to your clients and improve the overall customer experience than hire the team of neuroscientists with expensive machinery to get into customers subconsciousness. Shopper crossing signImage by turtlemom4bacon via Flickr

Simplicity is often the best solution. However we humans love the glittering lure of fancy technology and people in white smocks that blur the simple ways leading to problem solving.


"Simplicity is the ultimate sophistication.” da Vinci


Read the whole story at The Economist - The Science of Shopping.

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Jan 23, 2009 12:32:56 AM | Marketing, Neuroscience, People , Research

1 Comment

Mike Wagner

so, it turns out that being nice to customers is the ultimate competitive advantage.

This gives me hope!

Keep creating,
Mike

Posted by: Mike Wagner | January 23, 2009 at 09:06 PM

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