May 17, 2009

The Marketing Capability: The Future is Digital

"In order for our brand to be relevant in the future, we gotta live digitally... with our communication and the products we sell. And the brands that figure this out are the brands that will succeed in the future."

From the past to the future Best Buy CMO Barry Judge tells the story of how Best Buy's Marketing Capability talks (and listens) to its customers.

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May 17, 2009 6:39:33 PM | Advertising, Around the world, Brands, Communication, Marketing, New Media, People , social media

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