A few weeks ago I wrote about the need of the renaissance of business and its values, about the need for the good people doing good business in the networked markets. We need responsibility.
Unfortunately doing good business is often shadowed by the rip offs driven by greed. Like the latest scam: The Post Transaction Marketing Wall Of Shame: Hundreds Of Well Known Ecommerce Sites Rip Off Customers.We re-tweet the link to the latest report: Most Fortune 100 Companies Don't Get Twitter and are so obsessed with trying to help companies to get the twitter. But it is not there were problem lies. Problem is that companies doesn't get responsibility and honesty. Problem is that well known companies choose cheating as the way of earning money. I do not expect the Utopian ideal world where we all will love one another and live in peace and harmony. I just expect decency.
I must admit Dostoevsky was right when he wrote "If people have power over everything, the world would cease to exist."
Fortunately there are also some positive things happening around. I've stumbled lately upon the project that is a step in a way of responsibility driven by consumers - Project Label that mission is to provide the consumer with a standardized way of comparing similar products in terms of the products' social impacts.
"Project Label strives to produce people-powered social nutrition labels. Just think food nutrition labels, but instead of only showing the impact on your health, our labels will show a company's social and environmental impact. Unlike many “green” labels out there, WE don't build these labels, YOU do. Using the power of the Web, we provide simple tools to allow consumers, businesses, and organizations to add, discuss, and vote on credible news, media, and research to help build our labels."
We don't compare just prices but turn our attention to more universal and long-term oriented values like companies' social responsibility. It will be interesting to follow the project grow and see its impact on consumer behavior. It is also the right step in the direction of adding more human and responsible face to consumerism.
Let's hope decency wins and business' social nutrition labels will be very healthy...one day :)
"Hope is not the conviction that something will turn out well but the certainty that something makes sense, regardless of how it turns out." Vaclav Havel
Inspired by: @misEntropy, @charlesfrith, @futurescape
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