January 17, 2010

"We try harder"

Excellent 

 6a00d8341d8fe453ef012876d77c95970c-400wi 

02
03

via Stan Lee

Jan 17, 2010 9:56:16 PM | Advertising, Quotes

1 Comment

Jonathon Hagger

That is an excellent article posted above.

I think it is great that the management of Avis were willing to let the marketers do what they do best while they focused on twhat they did best.

Too often management reserves the right to tinker with the final product thereby diluting the creative genius and edge of some excellent marketing campaigns.

Long may Avis continue with their marketing philosophy!

Posted by: Jonathon Hagger | January 19, 2010 at 10:46 PM

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