...which one you like most? Which story telling appeals to you most and any idea why?
Honda Jazz, The Unpredictable Life, 60 sec. of journey full of suprises and you can watch it here.
The other one is from good and reliable Volvo, where we are guided in how to make a sexy car ad.
The Honda Jazz ad is more appealing since it engages the viewer through mystery and suspense, which are two elements of great storytelling. The Volvo ad talks at the viewer, although in an arch way. Volvo says we both understand that this is advertising, so let us make fun of it. However, it would be more effective if the ad explained Volvo's value for consumers.
Posted by: Carol L. Weinfeld | February 03, 2011 at 10:20 PM
It's hard for me to pick the audience for each ad. They both seem to be aimed at existing brand customers and to be aimed at rewarding customers for their good choice and style in picking Volvo/Honda.
Frankly they both seem misplaced to me.
Posted by: Craig Brown | February 17, 2011 at 01:32 PM