Blinded by Technology

We are going digital. Indeed, digital is a place where many want to go these days. The destination is set but the ways of getting there aren't always clear. Forgetting what's it is all about, we chase the new shiny technologies and miss on connecting with people.

"Sometimes marketers forget that media platforms are enablers to big ideas. They aren’t the big ideas themselves."

 

 

 

 

 

 

 

 

 

 

 

 

 

via tomfishburne.com