Marketers are from Mars, Consumers are from Earth - Social Hallucinations

August 26, 2012

Marketers are from Mars, Consumers are from Earth

There is the reason behind many failed campaigns...

Aug 26, 2012 12:06:23 PM | Advertising, Communication, Interesting, Research

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Ideas Beat Digital I love this idea of low-tech augmented reality from Philips that came up from a simple consumer insight: Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles. How do you change the behavior than to create interest in grooming kits. No beard, no grooming. Philips take on this is awesome; they have created "Low-tech Augmented Reality Mugs" to show any possible look the young guys can have when grooming. Simple. It proves that the great communication is not about "digital at heart" but about awesome ideas that address people needs and help them to make decision or have great experiences....and sometimes it may be that digital is perfect for this task, sometimes a simple mug is enough.

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The Great Artists Steal...but not from me Nothing is original, says Kirby Ferguson, creator of “everything is a remix. “We are not self-made. We are dependent on one another. Admitting this to ourselves isn’t an embrace of mediocrity and derivativeness, it’s a liberation from our misconceptions.”

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