August 27, 2012

The Second Screen

I love this picture by Scott Macklin showing young boys watching Super Bowl on TV 2012. Nothing to add. The Almighty Second Screen. There are no two worlds. Online and offline are merged. This is the real revolution - we have adopted the new behavior. 

6878930546_11b5d19397_b

Aug 27, 2012 9:33:15 PM | Interesting, Media, People , Society

The comments to this entry are closed.

NEXT POST
Branding Needs Meaning The Havas Media Lab has conducted a research that shows most people wouldn't care if 70% of brands disappeared. Only 20% of global brands noticeably improve people’s quality of life. People don't care about brands, people care about their lives and social ties. It means we have to focus more on how to create a value for people, make their life easier, more meanigful. It means we need to shift away from just only focusing on what we should say as a brand. People don't care what we have to say. They just want their problems solved. Brands need to become meaningful and "enhance the well-being of individuals, communities and the environment, making people and society flourish." Simple. Requires less bullshit and more great shit.
PREVIOUS POST
Nomophobia In a few days I am taking away on the vacation into the wild. I have been feeling kind of anxious the past few days and today I've just realized that it is simply because I will be visiting places where there is no mobile coverage. What scared me is not the fact that I will be disconnected, but the fact that I will not be able to Google things up when I need a help or guidance. It is rather scary how dependent I've become on the instant access to the information. I apparently suffer from nomophobia - the fear of being out of mobile phone contact. Photo by Foomandoonian For nomophobics access is everything. There are many companies who utilize this and provides the solutions like: iPavement - the first intelligent pavement with its own operating system and suite of apps that embeds WiFi hotspots in the street, or a "soda" machine that dispenses internet access to mobile phone in the public space by Coca Cola - Coke Happiness Refill. The name says it all. Well, it all looks amazing but I guess it will be healthy for me to try to face my nomophobia and enjoy my...

Daria Radota Rasmussen

The Typepad Team

Search

Become a Fan

Touchpoints

Recent Comments