'We Think' by Charles Leadbeater explores the potential and the power of the mass creativity. This neat video presents the main ideas from the book. I wait impatiently for my Amazon delivery.
Tags: we think, charles leadbeater
Via Only Dead Fish
'We Think' by Charles Leadbeater explores the potential and the power of the mass creativity. This neat video presents the main ideas from the book. I wait impatiently for my Amazon delivery.
Tags: we think, charles leadbeater
Via Only Dead Fish
After the great success of bloggers' book Age of Conversation, Drew and Gavin who stood behind the idea, announced last week the new project - time to exceed Age of Conversation! They called authors to join and make a second book.
The topic of the new book is up to you. Everyone is invited to decide and there are three themes to choose from:
1) Marketing Manifesto
2) Why Don't People Get It?
3) My Marketing Tragedy (and what I learned)
You may vote for your top choice via SurveyMonkey - Click Here to take survey
Would you like to become a part of the project and co-author the book? Read the post and e-mail Drew to tell him that you're in.
All proceeds of the book will be donated to Variety, the Children's Charity.
Great initiative!
Tags: age of conversation, social media
I've spend the afternoon and evening watching focus groups - hours of listening to people rationalizing everything and showing their common sense. Then I've seen this. It was great come back to the world of emotions. WoW! What a great movie. It is a sequel to Coke Happiness Factory. This is story about passion and determination behind Coke delivery. It is all about making people happy. I like the Lord of the Rings twist. Excellent peace of work. It will make you smile.
Tags: coca-cola, happiness factory
There were 2 men and 1 very good idea. They have invited the bloggers to write a book about conversations. Over 100 clevere people said yes and contributed with their view, ideas and thoughts on conversations. It is also worth mentioning this is charity book. The money will be transferred to Variety, the children's charity organization.
I have look it through yesterday and there is lot of good material there.
The book is available now and you can buy it here.
Here is the long list of contributors:
Gavin Heaton
Drew McLellan
CK
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Sacrum
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Luc Debaisieux
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Robert Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Kris Hoet
G.Kofi Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiels
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Polinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman
S. Neil Vineberg
Tags: the age of conversation, blog
Summer in Denmark was apparently cancelled. The landscape is gray, it rains and I am warming myself up sitting in front of the fireplace, as there are only 13 degrees outside. While the rain drops hit the roof and windows I am submerged in reading about chaos theory and Elliot's waves. Incredibly fascinating staff and I can see so many connections to planning and the ways it could be used...I need more time to dig deeper into mysterious ways of universe and a couple of more books to read. But the first thoughts are being shaped in my head.
It is incredible how things depend on each other. I wonder why we oversee the connections. Or do they exist after all? Is it possible that Gorgias was right in his conviction that nothing exists and even if it existed we - people couldn't understand it and even though we could understand it, we couldn't explain or tell about it to others.
Curiosity and the ability to ask the questions, to wonder is a necessity for a planner. We can't just pass by and take things for granted. The universe we are living in is the way to complicated to be handled this way. Unless we choose to pretend that we know, understand, feel, know....
The more I read, the more I wonder and I can see the light twinkling out there, but there is a long way to reach the wisdom. Will I ever manage to understand the world, to understand whom we are and what are we doing here?
I look at the sky, huge cuddly clouds and I am scared I may never be able to understand what brought us here...
Goodnight
Tags: philosophy, universe, wisdom
"The trouble with marketing theorists, with all their triangles and flow charts, is not that they are wrong. They just make sense of what good marketing does instinctively but after the fact. It is instinctive marketing - marketing which is based on your beliefs and your values - that makes the biggest impact. The impression that the 'after-the-fact marketing science' gives us is that in fact these things are unimportant, but at the end of the day this is what makes a brand distinct and gives it soul"
Tessa Graham
From Mark Earls' "Herd"
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