Social Hallucinations

Where Creativity Thrives

Creativity can't be taught. Creativity is the mix of hard work and good stimulants. Here is 36 min. of goodness from John Cleese on how to create the perfect conditions for creativity to appear.

The key challenge is to create the time and space that allows for reflextion. Having the courage to move away from behind the computer screen and let the thoughts flow freely and do the unexpected connections. 

Ideas Beat Digital

I love this idea of low-tech augmented reality from Philips that came up from a simple consumer insight: Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles.

How do you change the behavior than to create interest in grooming kits. No beard, no grooming.

Philips take on this is awesome; they have created "Low-tech Augmented Reality Mugs" to show any possible look the young guys can have when grooming. Simple. 

It proves that the great communication is not about "digital at heart" but about awesome ideas that address people needs and help them to make decision or have great experiences....and sometimes it may be that digital is perfect for this task, sometimes a simple mug is enough. 

 

 

Blinded by Technology

We are going digital. Indeed, digital is a place where many want to go these days. The destination is set but the ways of getting there aren't always clear. Forgetting what's it is all about, we chase the new shiny technologies and miss on connecting with people.

"Sometimes marketers forget that media platforms are enablers to big ideas. They aren’t the big ideas themselves."

 

 

 

 

 

 

 

 

 

 

 

 

 

via tomfishburne.com

The Small (Commercial) Acts of Kindness

Doing good gets you attention and makes people smile. Nice idea from KLM. Also a nice example of how online and offline merge and create new brand experiences for people.

 

White Wall

by  W+K Amsterdam

The Art of Adaptation

How to catch people's attention and make them eat baby carrots? How do you make baby carrots cool? Well, the solution can be packaging them like junk food. You just need to adapt to people's needs and expectations. The question is whether the chips-like packaging will turn carrots into the new cool, people want to eat.

Packaging design by Crispin Porter + Bogusky

Via USA Today

Transforming the Space

Space is a precious commodity as we populate cities. The more people, the less square meters. Many people struggle today with the housing problems as their families grow. The problem seems to be very difficult to solve, unless you've met Gary Chang - the domestic transformer. He gives the real meaning to the expression "small is the new big" .

This is very inspiring video showing the process of how Gary Chang transformed his 344 sq. ft. apartment into 24 rooms residence. Such solutions will be unavoidable in the near future in majority of cities. Exploiting the space. Optimizing it and making it sustainable. After all we just don't need vast space to live in, what we need is the functionality of the domestic surroundings.

Photoshopping reality

We so used to customiztion. We can adjust so many things around us, so they fit to our needs, from mail to shoes. Things are the way we like and want. So why not take it a step harder and change the reality by using the glasses that can photoshop reality. Funny and dangerous invention. Don't try it at home ;)

 

You've seen it before

The culture is the never ending remaking and reinventing. The past inspires and is the foundation of the new "creations". Culture is the sum of all achievements of humanity. They add up and become something new. The act of copying and remixing has become more visible and accessible than ever thanks to Internet.

In fact it also means that there are and can still occur cultural big bangs when the completely new ideas are born. 

Via Faris

Brainstorm - keep the right focus

"The real goal after all is not just creative ideas at the end of a Brainstorm, but more imaginative products and services that reach consumers and customers. It's idea development, not idea generation, that counts" (Tom Fishburne)

Make things happen is what defines the success.

The No. 1 Habit of Highly Creative People

“In order to be open to creativity, one must have the capacity for contructive use of solitude. One must overcome the fear of being alone.”~Rollo May

via Zen Habits

The Movie is in your Hands - Finale

 

3 years ago I wrote a post about Polish NON-COMMERCIAL artistic project called Sufferosa by Dawid Marcinkowski and yesterday I was contacted by him and he got great news - the project is finished.  So get ready for amazing experience. Sufferrosa is a non-linear, interactive web-based movie, an experimental storytelling project combining cinema and the web. Film actors includes famous legends of the Polish film industry: Beata Tyszkiewicz, Ewa Szykulska and Ryszard Ronczewski and great soundtrack with the names as Sonic Youth, Glass Candy, Tarwater, Exploding Star Orchestra and many more.

Sufferrosa is a satire of cult of beauty and youth in the present-day world and frustrated woopies (Well-Off Older People) who spend their life savings on plastic surgery. 

   

"You are never too old to become younger" (Mae West)

Sufferrosa is D. Marcinkowski's homage to Jean Luc Godard’s movie 'Alphaville' (1965), W.J.Has's cult-movie 'Manuscript found in Saragossa' (1965), American film noir and the French writer Vernon Sullivan.

I will not tell you more, just tune into Sufferosa universe and take on this interactive and amazing ride. Remember what happens in the movie depends entirely on the choices you make.

 

Inspiration Fosters Creativity Manifesto

Originally published at Aegis Zoom News

Rethink, Redesign, Refine

We are challenged daily to solve plentitude of problems and issues. We strive to find new ways, new ideas that will make a difference, stand out and bring the success. It is demanding and tough work. We are stuck behind computers trying to crack problems, uninspired by the killer application, so called excel.

We fear intuition as it has a hard time to fit into power point slides. Inspiration has a hard time to break through the thick walls of silos of competences we’ve build around. Who said we can’t be creative?! It is time to rethink, redesign and refine the concept of being creative.

Rethink

Photo via Your Super-Ego

I wonder how often you speculate why some people can quickly and easily solve their everyday problems while you sit in front of the computer screen asking yourself how to conceive the new and brilliant idea. You think all I need is a stroke of creativity and out of the sudden the ghosts of the past and their genius paralyzes you. Dealing with a genius makes you think about the exceptional and non-ordinary skills to which your mortal don’t have access. You tend to believe creativity is not your cup of tea, so you have to leave it to “the creative people” in funky glasses and with messy hair 

Wait a minute! Have you ever wondered how many issues you face throughout your day and how may problems you solve every day.

Get back to your childhood. How did you manage to deal with thousands of small problems while you were a kid? You had neither the experience nor knowledge. You had a great, creative and reliable mind. And you know what you still have it. We all have brilliant brains that are able to be creative and innovate. Being able to create is the part of our human nature, it just requires moving from the owner of the brain state into the user of the brain state.

The challenge is also to rethink what creativity means. We tend to perceive it as the act of creation, as a form of artistry. In fact creativity is breaking the routines, merging the old elements into something new, breaking the structure of our thinking in order to get a new perspective, the fresh look on the problems. Creativity is problem solving that leads to novelty and utility.

Redesign
How thinking outside the box killed creativity?

Photo by Moriza

Ladies and gentlemen, let’s think outside of the box. Now. Thinking outside the box is like a cherry on a pie, add on to problem solving rather than way of thinking itself.

Thinking outside the box is what kills creativity. Stepping out of the routine in the conference room without windows and no fresh air for 45 minutes will not bring anything new.

Good ideas don’t appear by themselves. Thinking outside the box is not the magic spell that will bring creativity in us. Good ideas are the result of hard work, redesigning the way we approach problems, our motivations and inspiration.

The road to creative problem solving and ideas is through experimentation, acceptance of variety, taking risks and having open mind, eyes and ears. Sometimes the tiniest and the least expected thing like a movie, an article, a scene on the street can inspire us and lead to unexpected solutions.

It’s a bit like getting back to being a kid and stop believing in “one right answer”.


(photo via wordboner.com)


Redesign your approach to problem solving:

1. Don’t sit still. Get out. Talk to people. Despite what many may believe Google doesn’t have an answer to anything.

2. Bite your pencil. Think with all of your senses…and write down all your ideas.

3. Ask. Be 3 years old again. Wonder and keep on asking why over and over.

4. Color outside the lines. Find inspiration other places.

5. Play with matches. Take risks. You may be surprised.

6. Imagine. If you let yourself, there will be nothing you can’t do.

7. Have fun. Laugh.

8. Take a nap. Nothing triggers creativity more then rested brain.

9. Put the hours in: “Doing anything worthwhile takes forever. 90% of what separates successful people and failed people is time, effort, and stamina.”*

10. Ignore everybody: “The more original your idea is, the less good advice other people will be able to give you.”*

Small changes that will make the cracks in daily routines will help you on the way to being creative. Those small cracks will make the room for inspiration to leak through.

Refine

Photo via DaphneeMarie


This is process. Let the flow take you. Keep on adapting and improving. Have your daily inspiration fix. Don’t be afraid of making the mistakes. Accept that it will never turn up, as you would wish. So adapt and question. The chances that you will be right are much higher this way…

And if you ever have the slightest doubt, watch this:



Inspired by:
*Ignore Everybody, Hugh McLeod
The Art of Innovation, Tom Kelly
Thinking for a Living
Technique for Producing Ideas, James Webb Young
My lovely “kids’ gang”

Color outside the lines

Being creative is what gives advantage today and allows to differentiate from the mass of me-too products and people. Creative meaning novelty and utility. Sometimes to get an attention you deserve you need to color outside the lines and find inspiration other places...Like this packages.

You have something what seems to be a carton of McDonald's chips on the right but is in fact celery and blueberries packaged as medicine. 

   
 

via BabyCreative blog

"little humor, many happiness"

Time flies, projects flows - strategies, ideas , solving problems...everything seems comples and then out of the sudden I stumble into something as simple as...

...grassy page marker

 

Moving from boring thing like a book marker into something that is not only functional but beautiful and adds value without being too pompous. Simplicity is what makes difference. 

"little humor, many happiness" 

Love it!