Social Hallucinations

The Art of Adaptation

How to catch people's attention and make them eat baby carrots? How do you make baby carrots cool? Well, the solution can be packaging them like junk food. You just need to adapt to people's needs and expectations. The question is whether the chips-like packaging will turn carrots into the new cool, people want to eat.

Packaging design by Crispin Porter + Bogusky

Via USA Today

Transforming the Space

Space is a precious commodity as we populate cities. The more people, the less square meters. Many people struggle today with the housing problems as their families grow. The problem seems to be very difficult to solve, unless you've met Gary Chang - the domestic transformer. He gives the real meaning to the expression "small is the new big" .

This is very inspiring video showing the process of how Gary Chang transformed his 344 sq. ft. apartment into 24 rooms residence. Such solutions will be unavoidable in the near future in majority of cities. Exploiting the space. Optimizing it and making it sustainable. After all we just don't need vast space to live in, what we need is the functionality of the domestic surroundings.

Photoshopping reality

We so used to customiztion. We can adjust so many things around us, so they fit to our needs, from mail to shoes. Things are the way we like and want. So why not take it a step harder and change the reality by using the glasses that can photoshop reality. Funny and dangerous invention. Don't try it at home ;)

 

Color outside the lines

Being creative is what gives advantage today and allows to differentiate from the mass of me-too products and people. Creative meaning novelty and utility. Sometimes to get an attention you deserve you need to color outside the lines and find inspiration other places...Like this packages.

You have something what seems to be a carton of McDonald's chips on the right but is in fact celery and blueberries packaged as medicine. 

   
 

via BabyCreative blog

"little humor, many happiness"

Time flies, projects flows - strategies, ideas , solving problems...everything seems comples and then out of the sudden I stumble into something as simple as...

...grassy page marker

 

Moving from boring thing like a book marker into something that is not only functional but beautiful and adds value without being too pompous. Simplicity is what makes difference. 

"little humor, many happiness" 

Love it!

Weekend Found

Amazing 3D movie - Oceansize - created by 4 students of Supinfocom Arles in 2008, Romain Jouandeau, Adrien Chartie, Gilles Mazières and Fabien Thareau.
You can check the official site for more stuffs and informations: oceansize-lefilm.com

Respect for the incredible work and atmosphere they've created.

Oceansize from Oceansize Team on Vimeo.

What should we do next? - Design Strategy

"The key to winning is achieving the resonance between what's meaningful for people and what's profitable for company"

People should be at the heart of everything you do.
Interesting and inspiring video on Continuum's approach to and beliefs about design strategy.

Resonance from Continuum on Vimeo.

Via Paul Isakson