Social Hallucinations

iPad magazine is not just a magazine

It is an iPad magazine. Sounds trivial but this is what most of publishers are missing while they launch pdf versions of magazines to read on ipad. iPad gives publishers the opportunities to provide people with an interesting and dynamic content, integrate brands and experiences. Still publishers stick to the old good formats and try to digitalize paper. It doesn't make easier to earn money.

I have been checking out a few magazines but none of them really impressed me until I stumbled upon Richard Branson's Project. What a great experience. It is a pleasure to see how the possibilities are exploited and deliver different forms of experience. Easiness of navigation, surprising possibilities to browse through content and of course interesting content. 

Well, but see for yourself here or download your own Project app ($2.99 for issue)

 

The Small (Commercial) Acts of Kindness

Doing good gets you attention and makes people smile. Nice idea from KLM. Also a nice example of how online and offline merge and create new brand experiences for people.

 

Do you love football?

You do. There are also many kids who do but they need footballs to make their dream come true and play.

Spread the joy of kicking a ball about but making a simple gesture and small donation that will buy lot of footballs for kids in Tanzania.

Help great guys from the advertising and media industry - Neil, Sam,  Willem, Hugh,  Matt,  Darren,  Steve,  Thomas  who has decided to fundraise money and take trip to Tanzania in November and  deliver those balls to kids. To make a difference and make kids smile. 

They are now fundraising to buy footballs to take out there. Don't wait but take an action and buy a football and spread lot of joy.  Wherever you live, whatever you do, your support means a lot and will make a difference. 

Buy a football  or two :)

The project is the part of The Great Football Giveaway.

thank you!

 

Solve your problems before the weekend

Weekend is just round the corner and I thought you may find it useful - the problem solving flowsheet. Hopefully it will help you solve at least some of the problems just before the weekend starts :)

Seeing sound

Seeing sound is not the most common expression we would hear, but rather a super hero quality. Do you remember Emma from HeroesTV Series,  who was scared to discover she can see sounds. Wonderful ability. 

However, there is the whole discipline called cymatics, which studies of visible sound and vibration and turns the sounds into physical shapes.

Exciting. You can visualize your sound with physical objects. Give it shape, going beyond your dreams and thoughts. Here is an example of home-made cymatics. 

Going beyond and discovering the new layers of things and experiences. Sound seems to be limited to hearing. But it doesn't need to stop at it. We can broaden the experience into more senses, make it more embracing and appealing.

 

Google Instant by Bob Dylan

Well, enough was said about Google Instant. It has been live for around a day and it has already managed to kill  SEO (according to some bloodthirsty bloggers)

So instead writing about Google Instant, I just think you should just sit back and watch this awesome video that illustrates how cool Google Instant an Bob Dylan are.

hattip BBH Labs

All - Purpose Inspiration

It would be useful in emergency cases when days seem a bit dull :) Can of inspiration by The Department of Doing Things for only $15!

Books that changed the world

Penguin has compiled a great list of 100 books that shaped the history and us people. As they write on their website:

"Throughout history, some books have changed the world. They have transformed the way we see ourselves - and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives - and destroyed them."

Nothing beats a quiet evening with a book, words gets under your skin and slowly populate your mind and take you to the new world. Words that convey a change. Words that never leave you. Words that enrich your live forever. 

The list is the real treat for the mind. Enjoy.

Photo from Booklover

 

Tweet and decrease prizes

I am a big fan of Uniqlo. They keep on delivering great stuff that integrates the experience of shopping with being social. Lucky counter - tweet about a product and its price will come down for everybody. 

Every Day Events

This drawing made me smile. The beauty of every day, which is filled with amazing moments we tend to overlook...we should be better to memorize in pictures every day moments to rediscover their beauty.

Via Indexed